My group’s idea for swerve was that we would encourage readers to sign up, they would not have access to the complete stories without doing so. Once they signed up they would give us some personal details which would enable us to offer specialized advertising for companies. This would increase our revenue from advertising as businesses would be willing to pay more than they currently do if they now they are reaching their target audience. This method is already used by the likes of gmail so the public would have no problem with this and it would also be included in our terms and conditions so members would not be able to fight it.
Members would then be able to communicate with each other on like issues so if they have the same views on certain subjects they can build up a rapport. Additionally another feature our website would have is the ability for users to select a part of Australia (or perhaps this could become a global function) that they are interested in reading about. They would then be given a regional page with information such as weather, news, events e.t.c. This helps the reader to engage with their own community.
We also decided that we wanted to build up the websites image, and since it was founded by UTS and was originally students writing based, we decided to become a host site to the theses of professors so that when people are writing essays or reports they can come to swerve for the latest in developments in most areas. Scientists/professors e.t.c. pay a small fee of just $5 for us to host their work, and because we are such a highly valued website this is in their benefit to gain a greater audience for their work. We people employed to check the authenticity of these reports so swerve hosts only quality work. Hence we become the place to come to for references and they have to become members to do so.
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